Branding and website design for boutique fitness studios.
The coaching, atmosphere and community are reasons people choose your studio. Jaia Studio helps those qualities come through in your branding and website, with class and training information that makes a first visit easier to understand.
A short inquiry is enough to start. We’ll reply within 48 hours.
Your studio has a point of view. Let people see it.
You know what makes the studio different. Someone finding you online hasn't experienced it yet. They need more than a class name to understand the training, picture themselves attending and work out how to begin.
Is this what’s changing?
- You’re opening a studio and need the name, identity and launch materials to work together.
- Your classes, team or locations have grown, but the website makes the options difficult to compare.
- You have a strong in-person experience and want the branding to reflect it across marketing, signage and apparel.
Show what the training feels like and how to start.
Give the studio a recognisable identity.
We work through who you want to reach and what makes your training specific. That informs the name where needed, logo, typography, colour and artwork, rather than borrowing a look that could belong to any studio.
Test it beyond the logo presentation.
Your identity needs to hold up on the materials you use. We test the agreed applications with real content, from class announcements to signage or apparel concepts, and provide the files and guidance in your package.
Connect the offer to the booking step.
Classes, personal training and memberships aren't always equivalent choices. We organise the service information so newcomers can understand the training, then find the relevant booking or inquiry option in the system you use.
Serious strength training. A welcoming first impression.
For a women’s boutique strength studio in San Juan Capistrano, the identity needed to feel welcoming while taking the training seriously.
We worked through naming direction, custom lettering, a coastal palette and supporting artwork. Testing the marks on small apparel placements helped resolve the designs before the final logo suite, patterns, illustrations and guidelines came together.
Naming direction · Custom lettering · Visual identity · Brand guidelines
Explore erő Strength StudioBranding, or brand and website?
Choose visual branding when the identity needs attention and the site still works for the business. Choose a connected brand and website project when visitors also need a better way to understand the offers and book. We can help you assess that before choosing a package.
Visual branding
Positioning and a custom identity, with the logo suite, colours, typography, files and guidelines in your agreed package.
- Investment
- From $3,600 CAD
- Planning guide
- Typically 3 to 4 weeks
Brand + Website
Develop the identity and website as one project, including the page structure, service information and agreed inquiry or booking connection.
- Investment
- Quoted after a short call
- Planning guide
- Typically 6 to 8 weeks
The final scope, investment and schedule are agreed before work begins. You can inquire without choosing a package.
What we’ll need from you.
Bring your current website or social page, training offers, pricing and booking platform. We agree the copy, photography and application needs before starting. You'll review the business details while we guide the design. Physical signage or merchandise production is separate unless specifically included.
See the design processBefore we begin.
Which types of fitness studios do you work with?
Boutique strength studios, Pilates and yoga businesses, personal-training studios and related movement brands. The work is most useful when there is a specific business change to support, such as opening a space, expanding services, growing beyond a personal brand or updating an established studio.
Can you help with naming a new studio?
Naming can be discussed as part of the project. We look at meaning, audience, pronunciation and how the name needs to work in use. Legal availability and trademark clearance require appropriate independent checks; a design exploration does not establish registration rights.
Can we retain our existing studio logo?
Potentially. We review the existing identity and the reason for the project first. FNK Fitness is an example where the square logo and blue were retained while supporting artwork, typography and a wider visual system were developed.
Can you connect class bookings or memberships?
We review your platform and the journey a visitor needs to take, then agree the booking, inquiry or email-capture connection included in the website scope. Platform fees, migration needs and integrations are confirmed for the actual system rather than assumed to be included.
Does branding include our launch posts and merchandise?
The brand packages include the identity, files and guidance listed in their scope. Social templates, campaign design, signage and merchandise artwork can be discussed as specific applications. Manufacturing, inventory and fulfilment are not automatically part of a design project.
How do we discuss our studio project?
Send your current website or social page, the change you’re planning and your intended timing. Jaia Studio reviews the inquiry and replies within 48 hours. If the project is suitable, we can arrange a conversation to work through the scope. There is no need to arrive with a finished design brief.
Ready for your brand to match the studio experience?
Send your website or social page, what is changing in the studio and when you need the work in place. You don't need to arrive with a finished brief or know which package to choose.
Discuss your projectWe’ll reply within 48 hours. If the project is a fit, we can arrange a conversation.