welcome to jaia studio
Brand strategy and intentional branding for wellness businesses.
Where wellness meets strategy, and good design goes deeper than looks.We help health, fitness, and lifestyle founders clarify their brand and build foundations that support real, sustainable growth.
let's build your brand
How We Work
Every project starts with a deep dive into your business — not just what you offer, but why it matters. From there, we craft visuals, messaging, and marketing rooted in clarity and built to convert.
Let's build your brand
Who We Serve
We partner with fitness trainers, therapists, yoga studios, nutritionists, and movement-based entrepreneurs who want more than just a logo — they want alignment, confidence, and a brand that feels like home.
Let's build your brand
Featured Work
BUILD A BRAND AT YOUR OWN PACE
Explore our digital products: brand kits, marketing & business strategy workbooks.
Best Value
1:1 Strategy Session
350
A focused 60-minute session to clarify your business direction, identify what’s holding growth back, and map your next best steps — without guessing or overcomplicating things.
Valid for 6 months
60-minute private strategy session (virtual)
Studio Starter workbook to clarify goals + priorities
Live strategy mapping tailored to your business
Post-session recap with clear next steps
Ways to work together
Strategic brand identity and visuals (ex: logos) built to support growth .
One-on-one virtual sessions to clarify your positioning, offers, and next steps.
Workbooks and brand kits to build your brand and marketing foundation at your own pace.
What sets us apart
We help health, wellness, and fitness businesses build brands with clear strategy - not just good design.
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1:1 strategy sessions
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custom branding & visuals
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business & marketing workbooks
Our work blends strategic thinking with thoughtful design, so every decision supports the business you’re growing.
Experienced + Intuitive
With a decade of experience, we help wellness founders make clear, confident decisions about their brand and growth.
Our approach blends intuitive design with strategic structure so your ideas turn into something sustainable.
Proven Results
Trusted by over 30 wellness and lifestyle businesses.
We help founders clarify their brand, messaging, and next steps so growth feels intentional and sustainable. Our work is rooted in strategy and real outcomes, not surface-level design.
Strategic Approach
We focus on clarity first - helping you understand your options, priorities, and direction before anything is designed.
We make sure that every decision supports the business you’re building long term.
Strategy + Design
Clarity comes before execution. We guide brand decisions with strategy, then translate them into thoughtful, intentional design.
Everything works together because it’s built with direction - not guesswork.
what our clients are saying
Asha Holmes
Owner of Ivie Athletica
Jen completely transformed my brand and made the whole process so seamless! At the same time she helped me define my brand voice – keeping it authentic to me
Her creativity, organization, and dedication were next-level, and she truly went above and beyond!! If you’re ready to build a standout brand, Jen’s your girl!
Tonya Beattie
Owner of Clarity Counselling
Jen from Jaia Studio was amazing to work with from start to finish with our rebrand and new website launch! Quick to respond, filled with unique ideas, and up for the challenge of a shortened turn around time! We love our new and improved user friendly website, and our clients love it too! The rebrand was exactly what we wanted; we started with a basic idea and Jen blew it out of the water!!
Aleesha Miranda
Owner of Forge Fit
Jen has been instrumental in not only building my personal training brand and identity, but in giving me the confidence to launch and effectively market my business. She was incredibly diligent in her exploration of my values and services. Because of this, she perfectly crafted a full suite of logos. fonts, and brand colours that match me and my company. Thanks so much, Jen!
Get in Touch
Ready to get started?
