FNK Fitness
Visual Branding · Brand + Website · 2025
A two week fitness website sprint to get bookings live before the busy season.
- Women’s fitness and personal training
- Light branding, logo variations, visual direction, website strategy, copywriting, 12 page Wix website, mobile design, booking setup, domain support, and three pinned launch posts
- Kitchener, Ontario
A stronger website system for an established fitness business.
Franny had worked as a personal trainer for years and had already built a steady schedule of classes, personal training, and Booty Boot Camp. FNK Fitness was established, but the website and booking process were creating more work and expense than the business needed.
A website that was expensive to maintain and difficult to manage.
The existing custom website required outside development support for routine updates. It also came with high ongoing costs and did not provide a practical booking platform. Franny was left managing bookings manually while paying additional fees whenever the website needed to change. She needed a website that could support the business she already had, reduce administration, and give clients a clearer way to choose and book the right service.
Organize the offers around how clients choose.
FNK Fitness served several types of clients. Busy professionals needed consistency and accountability. Strength focused beginners wanted guidance without an intimidating environment. Community driven clients were motivated by group classes and shared energy. Organizing the website around these needs made it easier to connect personal training, group classes, Booty Boot Camp, and community offers without making every service feel separate.
Expand the identity without losing recognition.
Franny already had the FNK square logo and an established blue brand colour. Rather than replace what clients recognized, Jaia Studio built the missing system around it through logo variations, typography, patterns, custom illustrations, an expanded palette, social direction, and brand guidelines.
Powder blue remained part of the identity while charcoal, taupe, and soft neutrals gave the brand more flexibility. Confident typography kept the focus on strength, while curved patterns and hand drawn illustrations added warmth and personality.
- Logo variations
- Expanded colour palette
- Typography system
- Custom patterns
- Custom fruit illustrations
- Brand direction
- Social media direction
- Brand guidelines
Strength with a playful edge.
FNK Fitness needed to feel strong and community driven without becoming severe or intimidating. The custom fruit illustrations added a feminine, hand drawn quality and a playful reference to Booty Boot Camp. The result feels energetic, welcoming, and specific to Franny’s fitness community.
Make the website easier for Franny and her clients.
Jaia Studio rebuilt the website in Wix so FNK Fitness could use one connected system for content, services, bookings, and routine updates. The 12 page structure gave every offer a clearer place while keeping the path into booking simple.
The website included strategy, sitemap development, user experience, full copywriting, desktop and mobile design, Wix development, booking setup, and support connecting the existing domain.
- Website strategy and sitemap
- Full website copywriting
- Desktop and mobile design
- 12 page Wix website
- Wix booking and calendar setup
- Service booking pathways
- Domain connection and transfer support
Move bookings out of manual administration.
The internal Wix booking system allowed clients to explore services, choose the right option, and book within the website. Franny gained a system she could update and manage herself without returning to a developer for every routine change.
Ready before the busiest fitness season.
The complete brand expansion and website were delivered in two weeks so FNK Fitness could be ready before Boxing Day and the start of the busiest season for fitness businesses. Three pinned Instagram posts introduced the updated brand, explained what FNK Fitness offers, and gave new visitors a clearer place to begin.
- Two week project timeline
- Three pinned Instagram launch posts
- Website and booking launch support
The identity system
A website Franny can manage and clients can book through.
- FNK Fitness moved from an expensive custom website and manual booking process to one connected Wix system.
- Clients gained a clearer path into personal training, group classes, Booty Boot Camp, and community offers.
- Franny can now update routine website content and services without hiring a developer for every change.
- The expanded visual system connected the website, booking experience, Instagram presence, and growing list of offers.
- The complete project was delivered in two weeks and launched before the busiest season in fitness.
Let us make the brand match the business.
Tell us what you'd like to create or improve. We'll recommend Visual Branding, Brand + Website or AI Strategy Sessions based on what you need.