01
Diagnose
Clarify the real problem before design begins.
What does the business actually need?
We start with the business, not a moodboard.
We look at goals, audience, offers, and what is slowing trust or growth.
Then we lock scope and priorities so design begins with a clear brief.
What happens
- ✓Goals, audience, and offers mapped
- ✓Brand or website friction named
- ✓Scope and success criteria agreed
Your part
- Goals, offer details, and audience context
- Access to current brand, site, and key materials
- Honest input on what is working and what is not
You leave with
A strategic brief that defines what needs to change, why it matters, and what can wait.
