Loading pageLoading pageLoading pageIncreased website traffic after launch, supported by improved SEO and stronger Google search visibility.
Clarity Counselling is a therapy practice in Cambridge, Ontario, founded by Tonya. When she came to Jaia, her team had grown and the website no longer reflected the full range of services or the warmth of their approach.
The original website and brand felt disconnected from where Tonya wanted to take the practice. The site was difficult to navigate and did not clearly showcase the team, updated services, or frequently asked questions. She needed a presence that could support growth while keeping the warm, grounded experience clients already valued.
Jaia built a calm, welcoming brand rooted in symbolism from Galt, including custom patterns inspired by the Grand River and the city's bridges as metaphors for connection, clarity, and emotional growth. The website was restructured so navigation, team, services, and FAQs were easy to find.
The final brand system included a soft blue toned palette, elegant typography, and custom illustrations that brought warmth and professionalism to every touchpoint, introducing the full team and expanded offerings in a grounded way.
Tell us what has changed and what is no longer working. We will tell you whether the project should begin with strategy, branding, or a full brand and website.