Loading pageLoading pageLoading pageIn 30 days the retreat moved from an early idea to a complete brand, live landing page, Instagram presence, and launch ready materials.
A women’s retreat brand in Saint Maarten for guests who needed movement, rest, and connection. Year 2026. Audience: women ready for a premium but welcoming break. Scope: creative direction, full identity, brand guidelines, waitlist landing page, and launch ready social materials.
Revel & Reset began as a clear retreat idea without months of spare time to build the business around it. The founder, Sandra, already knew what she wanted to create. She did not have room to sort colour, typography, personality, a website, marketing materials, and a social launch alone.
The project moved in stages so Sandra could focus on one set of decisions each week while Jaia kept the work moving between meetings. Direction came first, then the full brand, then the website, social presence, and launch materials built from that system. Three brand concepts explored softer elegance, playful expression, and coastal hospitality. The chosen direction felt active but not intense, premium but still welcoming, and inviting without becoming too playful.
The identity paired hand drawn shell illustrations, four background patterns, a full logo suite, soft coral and coastal tones, elegant fonts, travel inspired marketing materials, and high quality travel images. A 28 page brand guideline made the system usable after the project ended.
Because there were no past retreats or testimonials yet, the brand had to make the experience feel real before launch. The finished digital system included a focused landing page for the 2027 waitlist, pinned Instagram posts that explained the offer, and a clear plan for what to post and where to send people next.
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