welcome to jaia studio
Where wellness meets strategy, and good design goes deeper than looks. We build intentional brands for health, fitness, and lifestyle businesses ready to grow with purpose.
let's build your brand
How We Work
Every project starts with a deep dive into your business — not just what you offer, but why it matters. From there, we craft visuals, messaging, and marketing rooted in clarity and built to convert.
Let's build your brand
Who We Serve
We partner with fitness trainers, therapists, yoga studios, nutritionists, and movement-based entrepreneurs who want more than just a logo — they want alignment, confidence, and a brand that feels like home.
Let's build your brand
Featured Work
Things We Do
Craft a cohesive identity that reflects your purpose and resonates with your audience.
Clarify your vision, voice, and positioning so your business can grow with direction.
Turn your brand into a high-converting, easy-to-navigate online home.
Build an aligned strategy to attract the right clients and drive momentum.
What sets us apart
We don’t just design logos and websites — we help wellness, fitness, and lifestyle brands grow with clarity and confidence.
At Jaia Studio, we blend intentional strategy with soulful design to build brands that feel like you — and actually work.
Our approach is rooted in care, creativity, and clear direction — so every project feels like a collaboration, not a transaction.
Experienced + Intuitive
With over a decade of creative and business experience, we know what it takes to help soulful entrepreneurs build something sustainable. We bring structure to your vision — combining intuitive design with clear, strategic planning.
Proven Results
We’ve helped over 30 wellness and lifestyle businesses clarify their messaging, elevate their brand, and grow with purpose. Whether you're launching a new offering or refining your services, our design and strategy work is rooted in real outcomes — not just aesthetics.
Client-Centric Approach
At Jaia Studio, we treat every project like a collaboration. You’re not just hiring a designer — you’re gaining a thoughtful partner who’s invested in your long-term success. We listen closely, guide gently, and prioritize alignment at every step.
Full-Service Solutions
From the first idea to final execution, we bring together strategy, branding, website design, and marketing support — all under one roof. This means a cohesive brand presence that saves you time, money, and confusion.
Canadian owned
Rooted in Strategy. Grown with Intention.
Supporting health, wellness, and fitness businesses around the world.
10+
Years of experience
40+
health & wellness clients
100%
custom — no templates, ever
25+
brands launched
what our clients are saying
Asha Holmes
Owner of Ivie Athletica
Jen completely transformed my brand and made the whole process so seamless! At the same time she helped me define my brand voice – keeping it authentic to me
Her creativity, organization, and dedication were next-level, and she truly went above and beyond!! If you’re ready to build a standout brand, Jen’s your girl!
Tonya Beattie
Owner of Clarity Counselling
Jen from Jaia Studio was amazing to work with from start to finish with our rebrand and new website launch! Quick to respond, filled with unique ideas, and up for the challenge of a shortened turn around time! We love our new and improved user friendly website, and our clients love it too! The rebrand was exactly what we wanted; we started with a basic idea and Jen blew it out of the water!!
Alexandra Powell
Owner of Alexandra's Farm
Jaia Agency went above and beyond in designing packaging for our products and creating content for our social media accounts. She shared her ideas and inspiration and enthusiastically brought them to life. It was a pleasure to work with Jaia Agency and we will continue to use their services.
Almas
Owner of Trueleaf Garden Consult
She made the entire marketing and content planning process feel clear and easy to follow.What really stood out was how she went above and beyond—not only did she build a solid strategy, but she also helped me put together a detailed 3-week content plan Her support made a big difference.
Danny Fetter
Owner of Fetter Fitness
What an awesome experience!!! Jaia Studio Agency was professional in every aspect. Great info, great presentation with great results!!! I can not thank you enough!!!!! All the best!! Love my new website!
Aleesha Miranda
Owner of Forge Fit
Jen has been instrumental in not only building my personal training brand and identity, but in giving me the confidence to launch and effectively market my business. She was incredibly diligent in her exploration of my values and services. Because of this, she perfectly crafted a full suite of logos. fonts, and brand colours that match me and my company. Thanks so much, Jen!
You have questions,we have answers
We primarily support small to medium sized businesses in the health, wellness, fitness, and lifestyle industries — from yoga studios to personal trainers to therapists.
Many of our past clients have included Pilates instructors, nutritionists, studio owners, reflexologists, mental health therapists, and other wellness professionals building community-centered brands.
Jaia Studio is based just outside of Toronto, Canada, but we proudly work with clients across Canada, the U.S., and internationally.
All of our services can be completed remotely, and we’re happy to accommodate your time zone — making it easy to collaborate no matter where you're located.
Choosing the right service depends on where you're at in your business journey:
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Strategy Sessions
Perfect if you're just starting out or pivoting. We’ll help you clarify your offers, build a business roadmap, and define growth goals. -
Branding
Best if you're ready to bring your business to life visually. You'll get custom logos, colours, fonts, and a full design system to create a clear, cohesive identity. -
Website Design
Ideal when your business is established and you're ready for a new level of professionalism. A strategic site helps your audience easily book, buy, or learn more about what you offer. -
Marketing Plans
Designed to amplify your presence. We create custom strategies to help you consistently attract new clients and grow your brand online.
Not sure where to start?
Book a free 30-minute consultation and we’ll talk through your goals, your current stage, and what kind of support would be most useful. No pressure, just real guidance to help you move forward.
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1. Strategy Sessions
→ Business structure, offer clarity, and growth planning
We’ll meet twice over 3–4 weeks to map out your services, pricing, and big-picture goals. You’ll get access to Jaia Studio’s custom worksheets covering finances, marketing, and client journey — plus a 3-month action plan tailored to your business stage.
2. Branding (Brand Builder Package)
→ Your full brand identity, built for clarity and cohesion
Includes 4 logo variations, 2 brand stamps, a complete colour palette, typography system (4 custom fonts), 8 custom illustrations or patterns, and a 30-page brand guideline. We’ll help upload your brand to Canva and ensure you can consistently show up across social media, merchandise, and more.
3. Website Design (Effort-less Site Package)
→ A fully custom website designed to convert
You’ll receive a 1–6 page Wix site built with responsive design, SEO, custom copywriting, and strategic hierarchy. This also includes a mini brand guideline (if needed), contact form setup, and support connecting your domain, calendar links, and Google integrations.
4. Marketing Plan
→ A 3-month roadmap to grow your business
We’ll build a tailored plan that includes content themes, sales funnel support, platform recommendations, and campaign ideas aligned with your goals. Ideal if you already have branding but need help showing up and building consistency.
Every project is a little different, but here’s what you can typically expect:
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Strategy Sessions
3–4 weeks, including two in-depth meetings and weekly check-ins. -
Branding
3–5 weeks depending on the number of revisions and the depth of your brand package. -
Website Design
4–8 weeks for full builds, including design, copywriting, and SEO. -
Marketing Plans
2- 3 weeks to research, build, and deliver your custom marketing roadmap.
We’ll always send you a personalized timeline at the start of your project based on your package and availability.
A few things that impact timelines:
Jaia Studio invests time getting to know your business and goals, because of this we don’t offer same-day or rush services. The design itself can move quickly — but delays often happen when communication is slow. If you're responsive and clear with your feedback, we can stick to the timeline or move it up. If life gets busy, we’ll adapt, but it may extend the project a little.-
Our goal is to make high-quality design accessible for small business owners. We offer flexible 3-month or 6-month payment plans so that branding and website investments can feel more manageable — especially during early growth stages.
All payments are processed securely via Stripe, and you can be located anywhere in the world. Stripe automatically converts your payment to your local currency.
To keep things affordable, most clients opt for bi-weekly payments (twice per month), which helps reduce the upfront cost and makes it easier to budget alongside other business expenses.
Get in Touch
Ready to get started?
